The effects that digital marketing has had on businesses have been nothing short of successful. Digital marketing lets us use platforms that we as users use daily from emails to social media, from search engines to websites. We gain the system when we implement our businesses into this form of marketing. There are several branches that we can use to our advantage like for starters Social Media Management, which is used to connect you and keep up to date with your audience. Email Marketing to touch base on a more personal level with your consumers who view their email every single day. Setting up Facebook Ads and managing it creating an opening for more visibility to your brand. Web Design for websites that struggle to keep visitors on their webpage. Search engines have opened up more ways to find a website suitable for what the viewer is searching for, and with the right and Pay Per Click Management it will lead them to you. All of these different branches of digital marketing contribute to making a business flourish.